Description: Winnipeg, Manitoba - CANADA - T. Easton Co. Department Store - ARCHITECTURE: The T. Eaton Company Limited, commonly known as Eaton's, was a Canadian retailer that was once Canada's largest department store chain. It was founded in 1869 in Toronto by Timothy Eaton, a Presbyterian Ulster Scot immigrant from what is now Northern Ireland. Eaton's grew to become a retail and social institution in Canada, with stores across the country, buying-offices around the globe, and a catalogue that was found in the homes of most Canadians. A changing economic and retail environment in the late 20th century, along with mismanagement, culminated in the chain's bankruptcy in 1999. At the beginning of the 20th century, Eaton's conducted a large business in Western Canada through its catalogue. Eaton's considered Winnipeg, Manitoba, as the most logical location for a new mail order warehouse to better serve its western customers. A store was not originally part of the plans. John Craig Eaton, the son of Timothy Eaton, became an early proponent of building a combined store and mail order operation in Winnipeg. Although Timothy Eaton initially had misgivings over the difficulties involved in managing a store 2,100 kilometers (1,300 mi) from Toronto, John Craig was eventually able to convince his father. Eaton's acquired a city block on Portage Avenue at Donald Street, and the five-storey Eaton's store opened to much fanfare on July 15, 1905. Timothy Eaton and his family were on hand for the opening of the second Eaton's store, with the Winnipeg Daily Tribune noting in its front-page headline: "The Canadian Napoleon of Retail Commerce Reaches the Capital - Views His Great Store for First Time - Well Pleased". The landmark red brick store, known as "the Big Store" to Winnipeggers, was a success. The initial staff of 750 grew to 1200 within a few weeks of the opening. By 1910, three more storeys were added to the store and other buildings were constructed. By 1919, the Eaton's operations in Winnipeg covered 21 acres (85,000 m2) and employed 8000 people. For many years, the Winnipeg Eaton's store was considered the most successful department store in the world, given how it dominated its local market. As late as the 1960s, Canadian Magazine estimated that Winnipeggers spent more than 50 cents of every shopping dollar (excluding groceries) at Eaton's, and that on a busy day, one out of every ten Winnipeggers would visit the Portage Avenue store. This Linen Era (1930-45) postcard is in good condition, but shows the remnants of an album page is adhered to the card's reverse. No. 44848.
Price: 8.5 USD
Location: Brooklyn, New York
End Time: 2024-12-10T02:50:54.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Unit of Sale: Single Unit
City/Region: Manitoba
Department Store: T. Easton Co.
Size: Standard (5.5 x 3.5 in)
Material: Paper
City: Winnipeg
Original/Licensed Reprint: Original
Subject: Easton Department Store
Type: Printed
Winnipeg: Manitoba
Continent: North America
Era: Linen Era (1930-45)
Theme: Architecture, Cities & Towns, Community Life, Deparment Store, Landscapes
Country: Canada
Region: Manitoba
Features: Architecture
Time Period Manufactured: 1930-1939
Country/Region of Manufacture: Canada
Postage Condition: Unposted