Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:The Evolution Of Integrated Marketing Communications: The Customer-Driven MarketplaceISBN13:9780415668927ISBN10:0415668921Author:Schultz, Don (Editor), Patti, Charles (Editor), Kitchen, Philip (Editor)Description:This Book Identifies And Discusses The Changes That Integrated Marketing Communication (Imc) Has Meant To The Marketplace, How They Have Occurred And What They Mean For All Types Of Marketers Around The World This Book Was Published As A Special Issue Of The Journal Of Marketing Communications Binding:Hardcover, HardcoverPublisher:RoutledgePublication Date:2011-04-28Weight:0.9 lbsDimensions:0.38'' H x 9.61'' L x 6.69'' WNumber of Pages:142Language:English
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Book Title: The Evolution Of Integrated Marketing Communications: The Cu...
Number of Pages: 136 Pages
Language: English
Publication Name: Evolution of Integrated Marketing Communications : the Customer-Driven Marketplace
Publisher: Routledge
Subject: Marketing / General, General, Management
Item Height: 0.6 in
Publication Year: 2011
Type: Textbook
Item Weight: 15.2 Oz
Author: Charles H. Patti
Item Length: 10 in
Subject Area: Business & Economics
Item Width: 6.8 in
Format: Hardcover
