The 22 Immutable Laws Of Branding by Laura Ries (English) Paperback Book

Description: The 22 Immutable Laws Of Branding by Laura Ries, Al Ries The 22 Immutable Laws of Branding will enlighten many, and it attacks the jargon of the marketing professional with common sense. - Independent FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Everyone knows that building your product or service into a bona fide brand is the only way to stand out in todays insanely crowded marketplace. The only question is how do you do it? This is the definitive text on branding, distilling complex theories and principles behind this key marketing term into in twenty-two easy-to-read vignettes including: The Law of Contraction - A brand becomes stronger when you narrow its focus The Law of the Word - A brand should strive to own a word in the mind of the consumer The Law of Fellowship - In order to build the category, a brand should welcome other brands. World-renowned marketing guru Al Ries and his daughter and business partner Laura Ries examine brand-blazing strategies from the worlds best, including Coca-Cola, Xerox, BMW, Federal Express and Starbucks, to provide you with the expert insight you need to build a world-class brand. Author Biography Al Ries is one of the worlds best-known marketing strategists. He is the co-author of such best-selling books as The Battle for your Mind; Marketing Warfare; and The 22 Immutable Laws of Marketing, and the author of Focus: The Future of Your Company Depends on It. Laura Ries is a graduate of Northwestern University and a partner in the marketing strategy firm Ries & Ries. They act as consultants of major corporations, including Alcoa, Frito-Lay, Glaxo Wellcome, Merck and Pillsbury. Ries & Ries can be visited on the Web at Review The 22 Immutable Laws of Branding will enlighten many, and it attacks the jargon of the marketing professional with common sense * Independent * Kirkus UK Review The definitive guide to building your product into a successful brand by bestselling marketing guru Al Ries and his daughter Laura. The book explains why you will fail to create a brand through advertising, sales promotion, public relations or fancy packaging alone; why a brand should welcome others like it; why creating a sense of authenticity may be even more important than five-star quality; why no brand lives forever; and how to own a word in your consumers mind. Examples of brand-building strategies include those of Coca-Cola, Xerox, BMW, Federal Express and Starbucks. Edward de Bonos Mind Pack (Kirkus UK) Long Description The 22 Immutable Laws of Branding will enlighten many, and it attacks the jargon of the marketing professional with common sense. - Independent Everyone knows that building your product or service into a bona fide brand is the only way to stand out in todays insanely crowded marketplace. The only question is how do you do it? This is the definitive text on branding, distilling complex theories and principles behind this key marketing term into in twenty-two easy-to-read vignettes including: The Law of Contraction - A brand becomes stronger when you narrow its focus The Law of the Word - A brand should strive to own a word in the mind of the consumer The Law of Fellowship - In order to build the category, a brand should welcome other brands. World-renowned marketing guru Al Ries and his daughter and business partner Laura Ries examine brand-blazing strategies from the worlds best, including Coca-Cola, Xerox, BMW, Federal Express and Starbucks, to provide you with the expert insight you need to build a world-class brand. Review Text The 22 Immutable Laws of Branding will enlighten many, and it attacks the jargon of the marketing professional with common sense Details ISBN1861976054 Author Al Ries Pages 192 Publisher Profile Books Ltd Year 2000 ISBN-10 1861976054 ISBN-13 9781861976055 Format Paperback Place of Publication London Country of Publication United Kingdom DEWEY 658.827 Media Book Edition 1st Imprint Profile Books Ltd Translated from English Language English Publication Date 2000-04-03 UK Release Date 2000-04-03 AU Release Date 2000-04-03 Edition Description Main Audience General NZ Release Date 2002-10-31 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:1088141;

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