RARE McDonald’s Happy Meal In-Store Display: Disney’s The Jungle Book 1996!

Description: RARE McDonald’s Happy Meal In-Store Display: Disney’s The Jungle Book 1996 - COMPLETEUp for sale is a COMPLETE McDonald’s Happy Meal in-store display stand featuring Disney’s The Jungle Book from 1996. You’d be hard-pressed to find anyone who was born in the 70’s to early 2000’s who doesn’t have fond memories of going to McDonald’s. Those golden arches are associated with not just tasty nuggets, piping hot fries, and Shamrock Shakes, but also smiles and nostalgic feels. Here’s your chance to own a complete set of Happy Meal toys and start or add them to your collection! This is a very rare and complete McDonald's Happy Meal DISNEY in-store display from 1996. It features the popular Disney Jungle Book characters and was part of a promotion with McDonald's restaurants. The display includes all the pieces and is complete, and it is in excellent condition. This complete store display is sure to impress any fan of McDonald’s or any vintage toy collector. In the mid-1970s, Yolanda Fernández de Cofiño began working with her husband operating McDonald's restaurants in Guatemala. She created what she called the "Menú Ronald" (Ronald menu), which offered a hamburger, small fries and a small sundae to help mothers feed their children more effectively while at McDonald's restaurants. The concept was eventually brought to the attention of McDonald's management in Chicago. The company gave the development of the product to Bob Bernstein, who then came up with the idea for the Happy Meal. In 1977, the McDonald's restaurant owner clients who regularly met with Bernstein were looking for ways to create a better dining experience for families with kids. Bernstein reasoned that if kids could get a packaged meal all their own instead of just picking at their parent's food, everybody would be happier. He had often noticed his young son at the breakfast table poring over the various items on cereal boxes and thought, "Why not do that for McDonald's? The package is the key!" He then called in his creative team and had them mock up some paperboard boxes fashioned to resemble lunch pails with the McDonald's Golden Arches for handles. They called in nationally known children's illustrators and offered them the blank slate of filling the box's sides and tops with their own colorful ideas from art to jokes to games to comic strips to stories to fantasy: whatever they thought might appeal to kids, at least eight items per box. Inside the box would be a burger, small fries, packet of cookies and a surprise gift. A small drink would accompany these items. Bernstein then named it the Happy Meal and it was successfully introduced with television and radio spots and in-store posters in the Kansas City market in October 1977. Other markets followed and the national roll-out happened in 1979. The Happy Meal did not introduce the practice of providing small toys to children. When the Happy Meal was launched in 1979, the toys were a McDoodle stencil, a McWrist wallet, an ID bracelet, a puzzle lock, a spinning top or a McDonaldland character-shaped eraser. In Canada, the promotion prior to the Happy Meal was called the "Treat of the Week", where a different toy was available free on request each week.[13] This promotion continued after the Happy Meal was introduced in 1979 while Happy Meal toys have also become increasingly elaborate in recent years. While they were initially cheap items such as a Frisbee or ball, they have gradually been replaced with increasingly sophisticated toys, many of which are a tie-in to an existing TV series, film, video game or toy line. The Happy Meal toys are designed for ages 2+, while the toddler toys are aimed at 3 and younger. Please visit our eBay store & check out our other McDonald’s Happy Meal collections! Condition: As with any previously owned and displayed pieces, anyone looking for additional defects may find them, so we can’t guarantee these are 100% blemish free, but they are in wonderful vintage condition! Transaction Notes: We try to be fair and accurate with all our listings, please read the item description and bid carefully. We give you the information that is supplied to us by our vendors. If this information is incorrect, please email me before leaving negative feedback. We take item photos at time of sale unless noted. We are not experts in all the items we offer so please look over the photos carefully. In most cases, you should be able to click them to see larger versions. If it's not in the photos, it's not included (even if you think it should be). Please allow us the opportunity to resolve your concerns BEFORE leaving negative feedback. We allow up to 48 hours to pay for auctions after which an unpaid item case may be opened. 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Price: 79.95 USD

Location: Wichita, Kansas

End Time: 2024-08-14T21:15:57.000Z

Shipping Cost: N/A USD