Description: Managing Sustainable Innovation Please note: this item is printed on demand and will take extra time before it can be dispatched to you (up to 20 working days). The Driver for Global Growth Author(s): Ian E. Maxwell Format: Paperback Publisher: Springer-Verlag New York Inc., United States Imprint: Springer-Verlag New York Inc. ISBN-13: 9781441946829, 978-1441946829 Synopsis Ian Maxwell applies decades of research and application to present a novel approach to innovation, with an emphasis on sustainable and renewable practices that benefit many, and not just a handful of executives and shareholders. Featuring examples from a wide range of innovators around the world, from Google to Genentech to the Masdar "clean" city initiative in Abu Dhabi, Maxwell argues that organizations that embrace structured innovation management systems and drive a "top down" innovation culture will achieve sustainable high growth and strong shareholder returns. Countries that provide the right physical, financial and human resource infrastructure to support a highly innovative macro-economic environment will experience both strong GPD growth and high living standards. Those companies and countries that fail to support innovation will struggle to compete and raise living standards, respectively. Maxwell considers the cases of China and India, whose low-cost innovation strategies are posing a serious competitive threat to established multinationals in the developed world, and considers the impact of innovation on such timely issues as climate change, environmental pollution, fossil fuel shortages, third world poverty, rising healthcare costs and ageing populations.
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Book Title: Managing Sustainable Innovation
Number of Pages: 200 Pages
Publication Name: Managing Sustainable Innovation: the Driver for Global Growth
Language: English
Publisher: Springer-Verlag New York Inc.
Item Height: 235 mm
Subject: Technology, Management
Publication Year: 2010
Type: Textbook
Item Weight: 320 g
Subject Area: Organizational Sociology
Author: Ian E. Maxwell
Item Width: 155 mm
Format: Paperback
