Description: What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine. `Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.' Stephen Fox, New York Times Book Review First published in 1984.
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EAN: 9781138966185
UPC: 9781138966185
ISBN: 9781138966185
MPN: N/A
Book Title: Advertising, The Uneasy Persuasion: Its Dubious Im
Item Length: 23.4 cm
Number of Pages: 336 Pages
Publication Name: Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society
Language: English
Publisher: Taylor & Francis Ltd
Item Height: 234 mm
Subject: Advertising
Publication Year: 2015
Type: Textbook
Item Weight: 454 g
Author: Michael Schudson
Item Width: 156 mm
Format: Paperback
