A Business History Of The Swatch Group: The Rebirth Of Swiss Watchmaking An...

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:A Business History Of The Swatch Group: The Rebirth Of Swiss Watchmaking And The Globalization Of The Luxury IndustryISBN13:9781349482221ISBN10:1349482226Author:Donze, P. (Author)Description:This Book Offers A Detailed And Full Analysis Of The Strategy Which Enabled The Swatch Group To Establish Itself On The World Market In Particular, It Tackles The Issues Of Production Restructuring, With The Opening Of Subsidiaries In Asia, And The Implementation Of A New Marketing Strategy, Characterized By The Move Towards Luxury Binding:Paperback, PaperbackPublisher:Palgrave MacMillanPublication Date:2014-04-11Weight:0 lbsDimensions:Number of Pages:152Language:English

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Book Title: Business History of the Swatch Group : The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry

Item Length: 8.5in

Item Width: 5.5in

Author: P. Donzé

Format: Trade Paperback

Language: English

Topic: International / General, Management, Production & Operations Management

Publisher: Palgrave Macmillan The Limited

Publication Year: 2014

Genre: Business & Economics

Item Weight: 7.8 Oz

Number of Pages: Xiii, 152 Pages